English Media Engagement
We proactively develop relationships with English media outlets, so that we are known as go-to sources for perspectives and quotes. We are able to offer a measured and victim-centered response to high-profile cases as a counterpoint to sensational perspectives. We also uplift cross-racial healing and root cause solutions as crucial to achieving long-term safety. Publicizing our efforts also offers hope and combat fear and despair. Our presence in media outlets combats stereotypes and shows English-speaking audiences that the Asian American community is not a monolith.
Keys to Success
Cultivate spokespeople among staff
Many program participants may be uncomfortable with sharing their experiences with English media. People who have experienced trauma, immigrants, and people with limited English proficiency may be especially reluctant to speak on record. Program staff may be more willing to receive media training and can speak about the collective experiences of community members without breaching confidentiality. The ability to share community members’ experiences offers much needed perspectives in mass media.
Cultivate spokespeople among program participants
Although many community members may be reluctant to speak to reporters, some may be willing to share their experiences to help their community. You can work with community members to provide coaching and help them write down their experiences. It is also helpful for staff to have translation support on hand, especially during public events, to facilitate interviews with community members.
Invite reporters for briefings and to observe programs
Reporters may be interested in attending briefings or shadowing programs to gain a more detailed understanding of your programming. This may also require media training for staff who may be interviewed about the specific program. Field observations may result in more detailed features that can share the nuances of your work in an accessible way as well as build relationships with reporters.
Show up to public comment
Public hearings on community safety issues are often covered by media outlets. Preparing staff and community members to share public comment not only enters their perspectives into the official record, but it is an accessible way for reporters to observe a diversity of opinions.
Links to Examples
Content warning: includes footage of violence against an elderly Chinese man
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